About Auren
A family is more than what it owns.
Independent advice for entrepreneurial families. Attentive to the wealth, and to the people whose lives it shapes.
Who we are
A balance sheet can tell you what a family owns. It cannot tell you what the family hopes for. Our work begins by understanding both.
Philosophy
A life’s work deserves a thoughtful next chapter.
A business can take a lifetime to build. Looking after the wealth it creates asks a different kind of attention. We start with what matters to the family, then consider how to protect it.
Independence
Advice without a second agenda.
Auren distributes no proprietary products and accepts no third-party commissions. We are paid only by the families we serve, so our advice can be judged on its merit alone.
Bilingual approach
Understanding goes beyond translation.
Mandarin, Cantonese and English each carry their own nuances. So do families. The work is not only to understand the words, but the expectations behind them.
Long-term commitment
Leave room for the people they will become.
The next generation inherits a history, but also deserves a future of its own. We help families prepare for that responsibility without deciding every part of it for them.
Where we meet
One office. Meetings wherever the family needs us.
Shanghai
Jing'an District
Principal office. Full address provided upon confirmed appointment.
Hong Kong
Central
Proposed meeting location. Private rooms arranged per meeting.
Singapore
Raffles Place
Proposed meeting location. Private rooms arranged per meeting.
Zurich
City centre
Proposed meeting location. Private rooms arranged per meeting.
● Principal office · ○ Proposed meeting location. Private rooms arranged per appointment. Auren operates no branches outside Shanghai.
Private Consultation
Before a plan, there is a conversation.
What have you built? What do you hope it makes possible?
We begin by listening.